I have grown Mobile-MiniGolf from a house party to a highly successful business with a robust repeat
clientele consisting of corporate tournaments, senior activities, library programs and campus events.
We have clients all across New England and are currently based south of Boston. Since inception we
have organized hundreds and hundreds of programs and events with with a re-booking rate of 32%. Now,
post pandemic, in the first 5 months of 2023 our repeat clientele has jumped to 55% which is a testament
to our product. I excel at many things but my strength has never been sales and self-promotion. With the
right person business sales could be easily tripled.
You, the next owner will begin with our broad base of repeat customers and take the business to the next
level by increasing the number of client events per year, employing multiple crews to run consecutive
events and eventually franchising the business model across the United States and maybe to even the
world. Yes, I have had event inquiries from California, Oregon, Texas, Georgia, Maryland, New Jersey,
Germany, England, South Africa and Australia. Requests for our financial statements are welcome anytime
while I continue to enjoy my few final rounds here in the Northeast with my favorite clients.
How the business has been valued
The business has been valued using the following criteria: design, capital assets, goodwill and intellectual
property.
•
Design:
Since inception I have designed, made, re-imagined and remade the 18+ golf holes a total of 5 times.
Each iteration has enhanced the enjoyment of the players, increased the durability of the greens and
simplified the load-in and load-out of the course to be as quick, easy and straightforward as possible.
•
Capital Assets:
o
The entire set of 22 unique putting greens and associated challenging obstacles
o
2 distinctive staircase holes to safely bring the ball to the lower level
o
Glues, jigs and instructions to repair and make your own greens
o
Raw materials for re-fabricating existing greens or designing new holes
o
150 putters of various lengths to accommodate players of all heights, ages, and abilities
o
200+ golf balls in a rainbow of colors
o
Logo wrapped enclosed trailer large enough to transport 18 golf holes
o
19 numbered flags, flag sticks and flag bases
o
A set of 72 course weights to anchor the greens for outdoor use
o
Logo 10’ tablecloth and 4’ trade show banner
o
6 gig of data including photos, course layouts and other pertinent information from our past events
o
Multiple scorecard templates for all of our different client base
o
Templates for Sponsor Flags and Scorecards for fund-raising events
o
Marketing materials for all our business silos
•
Goodwill and Intellectual Property:
o
Ownership of the Mobile-MiniGolf trademark
o
Ownership of the Domain name
o
Website with an embedded inquiry form and searchable SQL
o
Client contact information (383 and counting) plus all email address from all past inquiries
o
Training during selected upcoming events to hand off all of our best practices setting up the course,
interacting with the clients as well as my learned tips and techniques for making Mobile-MiniGolf a
fun and memorable experience for all ages.
Contact me anytime and I will be happy to provide you with the dollar valuation and supporting data.
-Joe
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